Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ...

With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

Amazon Ads (AMZN) and Netflix (NFLX) announced a partnership that provides advertisers using Amazon DSP with direct access to ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

The programmatic advertising industry is experiencing a remarkable transformation, driven by the integration of artificial intelligence (AI), machine learning (ML), and data-driven strategies that ...

Xnurta's new headquarters space is in One Bellevue, an office tower in downtown Bellevue, Wash. (Xnurta Photo) Xnurta, a ...

According to Pixalate's estimates, global open programmatic CTV ad spend decreased 3% year-over-year to $5.7 billion in Q2 ...

Roku devices/platforms continue to dominate all competitors in open programmatic advertising in North America with a 48% share in the second quarter, according to Pixalate. Far down in second place is ...

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...