Robert Irwin is proving to be Tourism Australia’s most successful ambassador since Paul Hogan with the latest version of its ...

Tourism Australia CMO Susan Coghill joins the Marketer's Brief podcast to discuss fierce tourism competition, AI in travel planning and what she learned years ago working at TBWA on Apple.

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

A toy unicorn and a stuffed kangaroo go on a tour of Australia in a nine-minute film to promote the country to potential holidaymakers. "Come and say g'day" by M&C Saatchi Sydney is the next ...

Tourism Australia has released its latest ad campaign, encouraging tourists from around the world to flock down under. Utilising famous names from Australia and beyond, the main slogan of the ...

Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...

Tourism Australia is rolling out the next phase of its popular Come and say G’day campaign, and this time, a familiar face is joining in on the fun. Wildlife conservationist Robert Irwin—son of the ...

The G’Day Dogs food truck made multiple appearances across the Big Apple last week in a bid to entice Americans to visit Australia on holiday, as part of Tourism Australia’s two-year $130 million Come ...

Katharina Wolf does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Tourism Australia's latest American promotion has swapped bikini-clad models for beetroot-topped hotdogs, burning through nearly half a million dollars of taxpayer money. The G’Day Dogs food truck ...