The process of mobile multivariate testing reveals not only what works and should be implemented, but also what doesn't work and should be avoided. Every mobile Web idea, whether content, ...

Partner Content At a time when email volume has increased by almost 25 percent year over year, you simply can’t afford to not be testing and determining what will make your customers click.

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

But split-testing, also known as A/B-testing, has been big business for marketers since the middle of the 20th century. Ogilvy & Mather used A/B-testing to famously rise to the top of the marketing ...

We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these testing methods started back in the 1700’s with the answer for scurvy? It’s ...

Marketers can even attribute ROI to campaigns up and down the sales funnel. With the deluge of marketing data now available, it also makes it so marketers can test – either A/B split test or ...

We share 10 top tips for implementing MVT Interest in multivariate testing (MVT) is now growing at an accelerating rate, with many organisations announcing firm intentions in this area. While three ...

Learn the 5 keys to split testing that make make this an extremely profitable marketing tactic for any company.

After testing several different combinations of five elements on its product pages, ShopNBC’s Internet marketing team came up with a winning combination that boosted average basket size by 16%.

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