The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Petr Marek You have a ...

User growth is not product-market fit. It is easy to mistake customer growth for product-market fit. Growth is easy to buy, especially if you are lucky enough to raise a boatload of money based on ...

You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, ...

Opinions expressed by Entrepreneur contributors are their own. So you want to bring a new product or service to market. You’ve done your homework and decided exactly what you plan to offer; now all ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

Launching a new product is far from the only reason to attend CES 2020. Whether or not you’ve got something brand-new to unveil, CES is an opportunity for your brand to make a huge impact on your ...

As an entrepreneur, it’s easy for you to get excited about an business idea that solves a glaring problem in your own little orbit, without fully considering how that solution would fare in the ...

The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say ...

With millions of people subscribing to streaming services today, it’s no surprise that platforms like Netflix and Amazon are doubling down on their efforts to create original content to keep their ...