NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning ...

For decades, the NFL has used a couple of orange poles connected by a 10-yard-long chain to measure the line to gain for first downs. That is changing in 2025. NFL Network's Tom Pelissero reported ...

BIRMINGHAM, Ala.—The Southeastern Conference is reporting that it will be using a multi-sport video review system supplied by Hawk-Eye Innovations, which is part of Sony’s Sports businesses, beginning ...

LONDON—The All England Lawn Tennis Club and Sony’s Hawk-Eye Innovations have announced a new multi-year agreement that will see Hawk-Eye continue to provide its ball tracking and officiating services ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human. At the NFL's spring owners meeting on Tuesday ...

As the Southeastern Conference continues to find ways to enhance the officiating for SEC sports, it is now utilizing a multi-sport video review system supplied by Hawk-Eye Innovations, part of Sony’s ...

Chain gangs will still adorn NFL sidelines in 2025, but they’ll back up technology for the first time. League officials announced Tuesday that the Hawk-Eye technology used in tennis would take over as ...

Commissioner Gary Bettman at the NHL general managers meeting this spring had a clear answer for when the league might be able to use tracking technology to determine a variety of things with ...

Hawk-Eye's vision-processing, video replay and creative graphic technologies make sport fairer, safer, more engaging and better informed. Our innovations are constantly changing the face of sports ...