After a Covid-era sales boom that led owners to undertake expensive showroom upgrades, years of falling sales and rising costs are pushing many dealerships to the brink.
The sudden closure of San Francisco's legendary Harley-Davidson dealership in June 2024 sent shockwaves through the motorcycle world. For more than a century, this showroom had been a gathering place ...
The story of 650 Harley-Davidson dealers going dark across four states in a $377 million crunch is less a single shock than the culmination of years of pressure building inside the brand's retail ...
Sales and demand have dropped for the iconic brand.
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Charlie Cole of The Cole Family ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min New Harley-Davidson CEO appears ...
Harley-Davidson (NYSE:HOG) went in reverse in early trading on Wednesday after Baird lowered its rating on the motorcycle stock to Neutral from Buy. Analyst Craig Kennison advised investors not to ...
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