In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

Across all my email addresses, which include school, personal, spam, and work inboxes in both Gmail and Outlook, I currently have 23,754 unread messages. This does not mean I am ignoring important ...