All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...

Gamification is the application of elements typical of game playing in areas that are not usually game-related. There’s a growing trend in business to gamify tasks like training and team building to ...

M&M s have always had stellar marketing, but the company used simple gamification to great effect when it launched its 2013 pretzel game. It was basic and relatively easy, so appealed to a wide ...

Mark Evans offers advice on successful gamification and how it can be utilised for patient retention in clinical trials. “Gamification is the application of game elements and game design techniques to ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

Financial platforms are adopting gamification elements to boost user engagement in an increasingly crowded digital landscape.

Hiring people is more than just a formula. If it were, artificial intelligence recruiters would be far more effective at predicting the right employees for a position than humans are. However, in the ...

The U.S army has a long history of involvement with gamers, but the most famous example is the America s Army game, which is a fully fledged shooter and military simulator designed as both a PR and ...