Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

To help, we asked members of Forbes Coaches Council members how to properly segment your clients to drive the best results. Below they shared 14 effective strategies for customer segmentation.

Customer segmentation is a perfect example of how the combination of artificial intelligence and human intuition can create something that is greater than the sum of its parts.

Customer segmentation and propensity modeling have proven to help tackle the most pressing challenges facing media and entertainment companies.

Consumers with an emotional connection to a brand have a 306% higher customer lifetime value, stay with a brand for an average of 5.1 years vs. 3.4 years, and will recommend brands at a much higher ...

Explores customer segmentation, acquisition-retention trade-offs, and challenges in monetization. The module includes an exercise using clickstream data to create customer personas and growth ...

Quantzig has announced the completion of its latest customer segmentation engagement for a pharmaceutical products supplier.

Segmentation - What if we thought about using scenarios as a creative way to segment the market? After all, different customer sets face different scenarios that trigger their response. By ...

Find out how to leverage the feature effectively through thoughtful audience segmentation and campaign setup.