A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Customer segmentation is a perfect example of how the combination of artificial intelligence and human intuition can create something that is greater than the sum of its parts.

To help, we asked members of Forbes Coaches Council members how to properly segment your clients to drive the best results. Below they shared 14 effective strategies for customer segmentation.

Segmentation - What if we thought about using scenarios as a creative way to segment the market? After all, different customer sets face different scenarios that trigger their response. By ...

Customer segmentation and propensity modeling have proven to help tackle the most pressing challenges facing media and entertainment companies.

Quantzig has announced the completion of its latest customer segmentation engagement for a pharmaceutical products supplier.