An exhibition at the Indira Gandhi National Centre for the Arts showcases vintage advertisements featuring cinema legends ...

There's a lot going on over in America right now. You'd be forgiven for thinking that their politicians would have a lot on their plate. But in February, Connecticut senator Martin Looney took aim at ...

You've timed your arrival perfectly: you've missed the ads, caught the trailers, and you're all set to have a great time at the cinema -- except for one thing. Here's why we think the Orange cinema ...

The Cinema Advertising Council unveiled its annual report today on exhibitors’ ad revenue timed to the start of CinemaCon, the National Association of Theatre Owners confab that runs through Thursday ...

In a bellwether of a recovering economy, advertisers are spending more money at the movies. Cinema advertising — the dollars that advertisers spent to sell their products in theaters — rose nearly 13% ...

U.K. exhibition companies Cineworld and Odeon Cinemas have set up a 50-50 cinema advertising joint venture, Digital Cinema Media, after acquiring assets from ITV subsidiary Carlton Screen Advertising ...

Are advertisements intrusive? It’s an age-old question that has been debated enough for almost all possible forms and mediums. Recently, cinema advertising got stuck in a similar crossfire of opinions ...

Advertisers are moving more of their marketing dollars to the megaplex. Revenue from in-theater ads grew 12.7% to $658 million in the U.S. in 2010, according to the Cinema Advertising Council, which ...

Karen Stacey is the CEO of Digital Cinema Media, the market leader in UK cinema advertising. Which naturally gave us ammo for ...

Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema. ExchangeWire speak with Jay Sears (pictured below), SVP marketplace ...

Report by global advertising major GroupM shows the sector sustaining growth as multiplexes consolidate. By Nyay Bhushan Indian cinema advertising recorded a healthy 25 percent growth in 2014, ...