Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

The next frontier of pricing is not just smarter algorithms—it’s smarter connections between people, data and value.

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Market segmentation strategies helps in doing so by effectively understanding customer behavior and carrying out marketing strategies in a systematic way.

Predictive segmentation, which uses historical behavioral patterns to predict and influence future customer behaviors. While geographic and demographic segmentation have been core to marketing, ...

Behavioral Segmentation is the most advanced approach to market segmentation that has been widely used in the last decade - ’outside’ the game industry. It is literally making segments of users based ...