Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

Responding to the different needs of customers begins with identifying different behavioral groups--but all database segmentation means to most companies is more targeted selling. When asked about her ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Market segmentation strategies helps in doing so by effectively understanding customer behavior and carrying out marketing strategies in a systematic way.

Behavioral Segmentation is the most advanced approach to market segmentation that has been widely used in the last decade - ’outside’ the game industry. It is literally making segments of users based ...

DSW breaks down its customers not by demographics, but by behavior. By algorithmically segmenting customers, the shoe retailer can tailor its marketing communications to each type of individual ...