Discover how the BCG Growth Share Matrix can help classify business projects into Dogs, Cash Cows, Stars, and Question Marks ...

What is a BCG Matrix? The BCG matrix is popular conceptual model that's very helpful when you're reviewing your business strategy.

How to Develop a Product Portfolio Matrix. The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This ...

This paper empirically explores the performance tendencies and strategic attributes of businesses in the four cells of the Boston Consulting Group product portfolio matrix. Businesses differed in ...