WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading ...

The aim is to engage the public and foster conversation about Hong Kong's vibrant identity. The creators, led by TBWA Hong ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, ...

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

Nana Cao is a business director whose expertise spans more than 17 years in the advertising and communications industry, navigating the complex transition from traditional to digital advertising.

After gaining a master's degree in international relations in South Korea, her mother's homeland, Margaret Key had intended to join the US foreign service after graduation. Two days before her planned ...

Rajeev Lochan opines.

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

Shilpa Sinha, the APAC chief strategy officer at McCann Worldgroup, is a force to be reckoned with in the marketing industry. Her rise to the top has been shaped by her passion for driving social ...

iProspect’s 2021 transition into a performance-driven branding media agency required leaders to challenge the traditional media landscape and reshape agency operations with a performance-agility ...