Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

GDPR may not be perfect, but it forced European companies to adopt a privacy-by-default position. This is a clear signal for ...

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s ...

CEO Rajeev Goel dishes on data fees, how sell-side curation differs from buy-side curation and how publishers can control ...

Viant announced that it acquired Lockr, a consumer and business service for managing email inboxes and data opt-ins, during ...

Venture studio Super{set} is bringing on serial entrepreneur and Rembrand CEO Omar Tawakol as a general partner.

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves ...

When DTC mattress brands started blowing up, Naturepedic capitalized on the fact that everyone was talking about it.

Amazon ad vendors are trying to escape the category they created, as Amazon’s own ad tech and data services ambitions crowd ...

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 ...