The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast ...

NBC is working to shore up a renewal on the TV broadcast rights for the Macy’s Thanksgiving Day Parade at around triple the ...

The 98th annual Macy's Thanksgiving Parade wrapped up successfully amid the bad weather in New York City. Millions of ...

Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade ...

NBC’s annual telecast of the Macy’s Thanksgiving Day Parade attracted a record 31.3 million viewers ... Read More ...

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV ...

The event will also feature performances by several music stars, 11 marching bands, 10 performance groups, renowned ...

NBC is hoping to keep the Macy’s Thanksgiving Day Parade for as long as possible. The beloved annual Parade has been airing ...

NBC’s broadcast of Thursday’s parade ranks as the most-watched entertainment program to air on linear TV in nearly five years ...

The 98th edition of Macys Thanksgiving Day Parade will begin on Manhattan’s Upper West Side and end at Macy’s flagship store ...