Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Well, it’s happening.The new era of Jaguar (or, as it’s now styled, JaGuar) is around the corner.Not only is Jag ditching gas ...
Today (December 7), Victoria Monét revealed her holiday album plans, and it is inspired by Jaguar II. With a post on X (formerly Twitter), officially announced the forthcoming project. “Santa’s ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...