You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 ...
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
Jaguar’s controversial Type 00 is all of those things, showcasing a move upmarket, a new way of packaging batteries ...
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Jaguar announced in November that it would halt the release of new vehicles to UK dealers until 2026, focusing instead on a ...
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...