Telegraph readers – and long-term Jaguar customers – reveal why the rebrand risks spelling the end to their loyalty ...
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...