Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
Jaguar’s controversial Type 00 is all of those things, showcasing a move upmarket, a new way of packaging batteries ...
Jaguar will sell its new electric fastback, which is expected to arrive in 2026, at around $120,000, matching what a ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
Jaguar has long bucked the SUV trend, selling just sedans, coupes, and convertibles for decades. The British brand remained one of the last holdouts from this popular segment, until the introduction ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...