It was a bold statement from Jaguar Land Rover's creative director, but it summed up the aura around the relaunch of one of ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
The production model will be launched next year, with the brand's "exuberant" styling language and the latest EV tech ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...