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Jaguar, Rebrand
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in an empty and therefore extravagantly visual way by jumping at overt DEI visual language,” observed Dr. Martina Olbert, founder and CEO of Meaning. Global and a preeminent authority on brand meaning.
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Who is Gerry McGovern? The man behind the Jaguar rebrand
Gerry McGovern, the designer and current chief creative officer of Jaguar, the British luxury car company that merged with Land Rover in 2013 and is owned by Tata Motors. Why? McGovern is no random executive.
NBC News on MSN
3d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Famed British carmaker
Jaguar
revealed its new vehicle design direction Monday night with the introduction of an ...
7h
Fact Check: Key context missing in claim Jaguar advert caused share price drop
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
1d
on MSN
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Campaign US
8h
Jaguar is not about ‘the rebrand,’ It’s about the challenges faced by today’s creatives
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
Racer
5h
Jaguar looks to build on last season’s Formula E breakthroughs
There’s no denying that the past season of Formula E was a huge success for Jaguar. A teams’ world championship and the ...
AutoGuide
5h
Waving Goodbye To Jaguar's V8
Jaguar is officially bidding farewell to its iconic V8 engine as the brand transitions to an all-electric lineup by 2025.
1d
If you're upset about the new Jaguar design, you're already missing the point
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
NBC New York
2d
How Jaguar plans to save itself
British carmaker
Jaguar
is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
2d
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Inside EVs
1d
Jaguar’s Electric Comeback Is Big And Bold. But Time Is Running Out
Jaguar
’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will spawn some electric masterpieces beginning in 2026. Its design is ...
Hosted on MSN
34m
"A Unified Culture"? Jaguar's New Direction Leaves the Big Cat Declawed
While that might sound progressive to some, longtime fans of the iconic brand are left asking: what happened to the roaring, ...
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