Jaguar's rebrand has been controversial — but its rollout might also be a genius move.Advertising veterans told Business ...
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
Jaguar’s controversial Type 00 is all of those things, showcasing a move upmarket, a new way of packaging batteries ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
Jaguar has long bucked the SUV trend, selling just sedans, coupes, and convertibles for decades. The British brand remained one of the last holdouts from this popular segment, until the introduction ...
You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...