The BBC's international business correspondent Theo Leggett considers the changing fortunes of Jaguar, as it embarks on a ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
The production model will be launched next year, with the brand's "exuberant" styling language and the latest EV tech ...
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
Victoria Monét is unleashing another project for fans to cozy up to this holiday season. On Saturday (Dec. 7), she announced ...
Well, it’s happening.The new era of Jaguar (or, as it’s now styled, JaGuar) is around the corner.Not only is Jag ditching gas ...
Today (December 7), Victoria Monét revealed her holiday album plans, and it is inspired by Jaguar II. With a post on X (formerly Twitter), officially announced the forthcoming project. “Santa’s ...