Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...