Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding ...
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Jaguar’s controversial Type 00 is all of those things, showcasing a move upmarket, a new way of packaging batteries ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
Jaguar has long bucked the SUV trend, selling just sedans, coupes, and convertibles for decades. The British brand remained one of the last holdouts from this popular segment, until the introduction ...
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...