Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
There’s no denying that the past season of Formula E was a huge success for Jaguar. A teams’ world championship and the ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
To say it has split opinions might be something of an understatement. Legions of pitchfork-wielding folk online have been ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...