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Jaguar reveals 'Type 00' concept car
Jaguar Type 00 concept first look: Refreshing or revolting?
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a bold strategy designed to reinvent Jaguar as a 21st-century modernist luxury brand that can make money selling significantly fewer cars than before at much higher prices.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Jaguar reveals 'Type 00' concept car after controversial rebrand
Jaguar revealed its first electric concept car called "Type 00" following a controversial rebrand by the company
Torque News
1h
I Look At Jaguar's Failed Rebrand, And Think This Is How It Could Have Been Done Far Better
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
1d
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
NBC News on MSN
4d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Famed British carmaker
Jaguar
revealed its new vehicle design direction Monday night with the introduction of an ...
9h
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama.
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
2d
on MSN
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
1d
Fact Check: Key context missing in claim Jaguar advert caused share price drop
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Campaign US
1d
Jaguar is not about ‘the rebrand,’ It’s about the challenges faced by today’s creatives
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
New York Post
11d
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
The
Jaguar
Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media.
Jaguar
debuted its new logo and slogan ...
Newsweek on MSN
3d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
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