Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
Jaguar Land Rover previously said Jag’s new EV lineup would be priced above £100,000 ($130,000), but CEO Adrian Mardell now ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric ...