It was a bold statement from Jaguar Land Rover's creative director, but it summed up the aura around the relaunch of one of ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric ...
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a ...
The production model will be launched next year, with the brand's "exuberant" styling language and the latest EV tech ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...