Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Want to save money on the assembly line? Take a V8 and turn it into a V6. That may sound ridiculous, but here's how Jaguar ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar believes that its products should be a “Copy of Nothing,” which is why there are new symbols of change implemented in ...
The production model will be launched next year, with the brand's "exuberant" styling language and the latest EV tech ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...