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Jaguar reveals 'Type 00' concept car
Jaguar Type 00 concept first look: Refreshing or revolting?
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a bold strategy designed to reinvent Jaguar as a 21st-century modernist luxury brand that can make money selling significantly fewer cars than before at much higher prices.
Jaguar reveals first concept car after controversial rebrand
British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.
Jaguar reveals 'Type 00' concept car after controversial rebrand
Jaguar revealed its first electric concept car called "Type 00" following a controversial rebrand by the company
12h
Richard Stevens, Jaguar’s director of design, sits down to discuss the drama.
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
1d
How Jaguar Is Abandoning The Language Of Luxury In Its Rebrand
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
NBC News on MSN
4d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Famed British carmaker
Jaguar
revealed its new vehicle design direction Monday night with the introduction of an ...
2d
on MSN
Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
5h
Victoria Monét Will Reimagine ‘Jaguar II’ For The Holidays With A Festive Orchestral Arrangements
Today (December 7), Victoria Monét revealed her holiday album plans, and it is inspired by Jaguar II. With a post on X (formerly Twitter), officially announced the forthcoming project. “Santa’s ...
1d
Fact Check: Key context missing in claim Jaguar advert caused share price drop
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Campaign US
1d
Jaguar is not about ‘the rebrand,’ It’s about the challenges faced by today’s creatives
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
Newsweek on MSN
4d
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
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Type 00
Rebranding
EV
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