It was a bold statement from Jaguar Land Rover's creative director, but it summed up the aura around the relaunch of one of ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
The production model will be launched next year, with the brand's "exuberant" styling language and the latest EV tech ...
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Well, it’s happening.The new era of Jaguar (or, as it’s now styled, JaGuar) is around the corner.Not only is Jag ditching gas ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...