It was a bold statement from Jaguar Land Rover's creative director, but it summed up the aura around the relaunch of one of ...
The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
The Big Jag Rebrand is one of those rare car-industry stories that escapes our strange little corner of the internet and into ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
The production model will be launched next year, with the brand's "exuberant" styling language and the latest EV tech ...
The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Well, it’s happening.The new era of Jaguar (or, as it’s now styled, JaGuar) is around the corner.Not only is Jag ditching gas ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...