Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...
Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an ...
A suggestion online that the share price of British carmaker Jaguar Land Rover (JLR) dropped because of the backlash to a new ...
Jaguar managing director Rawdon Glover stood his ground and defended the work under the direction of designer and chief ...
Jaguar’s title sponsorship of Miami Art Week featured its own blank canvas in the Type 00, a concept car the brand hopes will spawn some electric masterpieces beginning in 2026. Its design is ...
Following an advertisement that elicited derision, snarky videos, and lots of commentary, Jaguar Land Rover unveiled its Jaguar Type 00 (or Type Zero Zero) concept Monday in Miami, heralding a ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...