Promotions are a good tool for attracting first-time or lapsed buyers, but getting the consumer to choose the brand the next ...

Holiday retail planning for the fourth quarter traditionally follows the same formulas year-over-year for many brands, but as the way in which customers shop throughout the season continues to shift ...

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...

With smaller influencers outperforming bigger names in terms of ROI, smaller brands are turning micro- and nano-influencer partnerships into scalable holiday campaigns.

This week, research from Intuit Mailchimp breaks down the impact of SMS messages and emails during the peak holiday shopping season. Take note: emails using AI had high order rates. In other news, ...

Holiday retail planning for the fourth quarter traditionally follows the same formulas year-over-year for many brands, but as the way in which customers shop throughout the season continues to shift ...