The fight game awaits!” Conor McGregor proclaimed to his millions of social media followers on Tuesday, while retailers pulled products linked to him from shelves, murals of him were erased and brands announced they had cut ties.

A civil suit filed in Ireland alleged that McGregor had sex with a woman without her consent in 2018 in Dublin. McGregor says he will appeal.

Nikita Hand, the woman who accused Conor McGregor of a 2018 sexual assault in a civil case in Dublin High Court, has won her case against the UFC superstar. The jury returned their verdict on Friday morning.

The mixed martial arts fighter known as “Notorious” was ordered to pay the equivalent of about $260,000 to a woman who said he raped her in 2018.

Conor McGregor has been dealt several blows lately since an eight-person jury found him liable in his civil sexual assault case.