In its latest bid to combat scams, social media company Meta is rolling out stricter rules for advertisers. The new rules are aimed at addressing the rising number of financial scams targeting Australian users and are set to roll out in early 2025.

The move comes after Meta in October said it took down 8,000 so-called "celeb bait" ads, as part of an effort with Australian banks to curb the scams that use images of famous people to trick consumers into giving money to fake investment schemes.

Meta Platforms has introduced stricter ad regulations for financial products in Australia, aiming to curb scams. Advertisers must now verify credentials, including financial licenses, to ensure transparency and