Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn't confirmed any ...

Research on the long-term impacts of short-form video consumption is still lacking, but recent studies show concerning ...

Whether we like it or not, short-form content has become a part of the social media experience. Just over a decade ago, Vine got many of us hooked on watching videos that lasted for less than 10 ...

While YouTube Shorts are widely popular with the public, their biggest opponent is YouTubers. However, there are countless theories swirling around that the short-form, vertical TikTok competitor ...

YouTube has hatched a new way to spur content production for YouTube Shorts, its TikTok-like short form video feature: The video giant is launching Green Screen, which lets creators use clips from the ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...

YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes since Shorts launched, affecting creators worldwide. The video-sharing ...

To date, Shorts have been 60 seconds or shorter, but YouTube is extending the max duration to 3 minutes starting October 15. This applies to “videos that are square or taller in aspect ratio.” There ...

YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that YouTube has ...

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts into ...

YouTube has been building out its competitor to TikTok over the past couple of years, and it’s quickly becoming a force to be reckoned with. After announcing revenue sharing recently, YouTube Shorts ...