Yamaha’s 252SD sports classic bowrider appeal, an abundance of features and clever innovation, but the 2024 headlines are topped by the introduction of a new engine duo. Yamaha’s naturally aspirated 1 ...

KENNESAW, Ga.--(BUSINESS WIRE)--Yamaha and Siren Marine announced today the new Siren Connected Boat mobile app backed by a robust marine IoT ecosystem featuring integration with Yamaha outboards and ...

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If you're the sort of person who enjoys spending as much time as possible in the great outdoors, you likely enjoy passing at least some of that time in the water, be it on a lake, a river, or in the ...

MILWAUKEE--(BUSINESS WIRE)--Yamaha U.S. Marine Business Unit announced today that Kracor, a division of Yamaha Marine Systems Company, Inc. (“YMSC”) is now officially doing business as Yamaha Marine ...

Japanese manufacturer Yamaha has entered a wide range of different segments over the decades. Some have yielded better results than others -– its long-running lineup of motorcycles is well regarded ...