adexchanger

AdExchanger’s Regularly Updated Guide To UID 2.0

This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...
adexchanger

The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.

First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email addresses to ...
Business Insider

Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. In the summer of 2020, Jeff Green, CEO of the largest independent adtech firm The Trade Desk, casually ...