The SRA Transparency Rules 2018 helped some law firms focus on more than hourly rates and to revise and improve their processes and approach to pricing. Yet years later, few law firms have a dedicated ...

Pricing offerings effectively can allow nonprofits to find customers who align with their vision. The process of creating the right kind of pricing can take time and requires a few important exercises ...

Cloud giant says choice and flexibility matter more than standardization – for now Interview As agentic AI solutions flood ...

Accounting firms of all sizes generally enjoyed a great year in terms of both revenue and profits, at least partially due to the rise in client advisory services and the increased use of value-based ...

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

My wife used to own her own business. One day, she called our CPA to ask a quick question about how much she could pay our kids without triggering a tax headache. They chatted for 20, 30 minutes tops.

The SaaS model isn’t obsolete, but it is incomplete. AI is expanding the field, pushing companies to operate in hybrid mode.

New programs equip executives, along with sales, marketing, and pricing teams, to protect margins, defend prices, and shift customer conversations from cost to value. The partnership addresses some of ...

Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your product above competitors.

UnitedHealth Group’s pharmacy benefit manager is launching an alternative, value-based drug pricing model it promises will make pharmaceutical spending more predictable. The OptumRx Clear Trend ...