In school cafeterias with vinyl banners depicting vegetable superhero characters, more young children take vegetables from the salad bar, according to a new study. "The finding that marketing works of ...

WASHINGTONA trip down the grocery store produce aisle could soon feel like a stroll down "Sesame Street." Under an agreement announced Wednesday by Michelle Obama, Elmo, Big Bird and Sesame Street's ...

The company has a partnership with Dole where it's leveraging the affection children have for its characters to get them to be healthier. The brand has been slapped on almost everything you can ...

Influencing kids to make the right food choice could be a lot easier for parents as researchers have found that children exposed to animated cartoon characters that take the shapes of healthy ...

Children can be convinced to eat their greens if they are advertised in the same way as junk food. Pupils who were shown posters of cartoon vegetable characters at the school canteen were up to three ...

Be it SpongeBob SquarePants or Tony the Tiger, food companies have long used cartoon characters to market their products to children. But that tactic can also sway younger kids to eat fresh vegetables ...

Kids may turn their noses up at some vegetables, but when they see superhero characters such as Brian Broccoli and Colby Carrot extolling the virtues of veggies, they may be more eager to load up ...

CARTOON characters like superheroes can succeed in tripling children's lunchtime salad bar trips in elementary schools, according to a new report. Share Article For convincing kids to choose ...