Just last week, Hilton announced it was changing its corporate name to Hilton Worldwide. The iconic "H" logo which Hilton hasn't really used domestically for quite some time is coming back, though ...

Companies operate under multiple brands for various reasons—acquisitions, changes in ownership, business mergers or diversification into new markets. We've found ourselves in a similar situation. Our ...

Andy Smith is a Certified Financial Planner (CFP®), licensed realtor and educator with over 35 years of diverse financial management experience. He is an expert on personal finance, corporate finance ...

Family branding refers to a marketing strategy that promotes a family of products or services under an umbrella brand. This is different from individual branding that promotes each product in a ...

Springfield entrepreneurs Lisa and Dan Freeman, who own Le Torte Dolci Bakery, Salato Deli and Crust & Company, are creating an “umbrella brand” for their businesses as they announce the purchase of ...

COMBINED LOCKS, Wis. — February 23, 2016 — Appleton Coated has created Ethos, a new brand to represent its growing portfolio of uncoated products. John Mazuroski, Appleton Coated’s executive director ...