There was a time when brand mascots weren’t just logos or cartoon characters — they were part of everyday life. Some became ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

The insane Crazy Craving was the nonsensical mascot for Honeycomb in the 1990s. One of the best parts about eating breakfast as a kid was staring at the cereal box—there were games on the back and a ...

You'd think breakfast cereal would sort of sell itself at this point, but reminisce back to watching TV commercials during your childhood and you'll realize there is an all-out war to get inside your ...

On Monday, it came to my attention via the Shade Room, a blog about shade and rooms—and cereal!—that Trix is reviving its fruit shapes. Why? Nobody asked for that, especially not me. Turns out, some ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

Silly rabbit, Trix are for '90s kids! General Mills will soon be serving up bowls of sweet, sweet nostalgia, as the company announced in a press release on Monday that Trix is bringing back the ...