“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Forbes contributors publish independent expert analyses and insights. When you’re starting a company, you’re juggling a hundred priorities: building the product, hiring the team, raising money, ...

Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

TradeMark Express urges SMBs not to overlook federal trademark registration, an affordable, powerful legal tool to ...

Your brand is more than just a logo and a catchy name; it's the sum of your reputation, your audience's trust, and your hard work. Many marketers and business owners focus on building their brand but ...