How a low-cost airline and vacation operator’s ad became a viral TikTok anthem for travel mishaps and bloopers amid the busy summer 2025 travel season. If you're a frequent TikTok scroller, chances ...

And that’s your 2024 TikTok wrap. TikTok revealed its top trends of the year, including Jools Lebron’s “very demure, very mindful” catchphrase, the fascination with a baby hippo named Moo Deng and ...

In 2024, TikTok‘s influence on consumer behavior reached unprecedented heights, transforming everyday items into must-have essentials. The platform’s unique ability to create authentic, user-generated ...

Jools Lebron struck gold with her ‘very demure’ TikToks—before someone else trademarked her catchphrase. Social media experts weigh in on the pressures that come with viral stardom. “You see how I do ...

Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...