WHEN a small skincare brand rolls out a foundation that has a 25,000-person waitlist, it must’ve done something right. The Australian beauty market is flooded with colours, textures, consistencies, ...

The Ordinary swooped in and put all of our skin care to shame with their pared down ingredient lists and low, low prices, and now they just might be doing the same with our makeup. A quick poke around ...

When I was at university, I religiously used The Ordinary Serum Foundation every single day. At the time, I couldn't believe I had actually found a foundation that worked for my combination skin, and ...

Cast your mind back to 2017, when The Ordinary launched its serum foundation. Costing less than £6 (at the time) and with added skincare benefits, it soon amassed a waiting list of more than 25,000.