Vibe.co explains TV advertising costs, covering CPM and CPP models, local vs. national pricing, and the impact of emerging media formats.

You might be surprised as to which Hollywood superstars got their start in TV commercials.

TV commercials, once the undisputed champion of brand exposure, are now carefully evaluated for their ability to generate measurable return on investment (ROI). The question many companies ask is ...

For many, television commercials are less about watching and more about enduring. Those of a certain age will recall the familiar rush during a commercial break—a frantic dash to the bathroom or ...