Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user ...

Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing ...

Pinterest will acquire CTV ad platform tvScientific to extend its intent-driven advertising products into streaming video and ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Interestingly, despite the autumn’s upward trend, November’s haul is the first in 2025 that doesn’t outweigh the ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

Canva, Fairing, Haus, INCRMNTAL, Measured, Prescient AI, Spaceback, Triple Whale, Waymark and WorkMagic announced as first members of the Universal Ads Business Partners Program, with more to come. As ...

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

A study looked at a year of TV ads on a major, free channel in Australia. A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food ...