After lots of pre-launch publicity, Boehringer Ingelheim has unveiled a beta version of its pharma game "Syrum" on Facebook. It's an evolution in the pharmaceutical industry's use of the social media ...

Under the auspices of London’s Science Museum John Pugh, director of digital at Boehringer Ingelheim and brainchild of the Syrum game, launched his company’s newest offering to the world. Under the ...

Following the beta launch of the Facebook pharma game Syrum, by Boehringer Ingelheim in London recently, Paul Tunnah explores what it is all about and speaks with John Pugh to hear about his ...

Boehringer Ingelheim is hoping to create a new Facebook phenomenon with the development of a pharma civilization game. And while there’s little doubt that the game, called Syrum, has the potential to ...

Boehringer Ingelheim will finally launch its Facebook game Syrum next month in London. Billed as a cross between the hugely popular FarmVille and Pokemon games, Syrum – a play on ‘serum’ – will see ...

IRVINE, CA / ACCESSWIRE / September 28, 2015 / Cabinet Grow Inc., (The "Company") (CBNT), a developer and marketer of cabinet-based horticultural systems, today announced the formation of a ...

This morning I received a press invitation from Boehringer Ingelheim for the beta launch of its Facebook game, Syrum. The game is the first of its kind to be developed by a pharmaceutical company.

Lots of computer games enlist players in quests to save the world. But how many would-be saviors are developing drugs? We can't think of any--until now. Boehringer Ingelheim is on the verge of ...

It’s not yet two months since Boehringer gave its Facebook game Syrum a Europe-only beta launch and, as such, far to early to make a call on whether it will be a success or not. I’m also not the right ...

As our digital focus continues, Daniel Ghinn explores the growing anticipation around Boehringer Ingelheim’s launch of Syrum – the first pharmaceutical social game – ahead of its beta launch on 13th ...