The first half of the Super Bowl just ended, and people are already declaring a victory—not in the game, but in the running for best commercial. Lay’s, the iconic brand known for its tasty potato ...

The Super Bowl is not just about football. For many people, the commercials are the real highlight. Some ads are so creative, funny, or emotional that they become more memorable than the game itself.

The Super Bowl ad ends at thirty seconds. The data collection continues indefinitely. Between those two facts lies a space ...

Toyota’s latest Super Bowl LX spot does not just sell a crossover, it sells a lump in the throat. The “Superhero Belt” commercial turns a simple seatbelt click into a full‑blown origin story, and ...

(CBS) —Super Bowl 60 saw the Seattle Seahawks claim victory over the New England Patriots, but there were plenty of other winners — and losers — off the field during the game, with some brands scoring ...

WASHINGTON, Feb. 12, 2026 /PRNewswire/ -- Nearly 138 million Americans tuned in to Super Bowl LX, making it the most-watched moment in U.S. television history and the biggest night for advertisers ...

Two Super Bowl ads from the NFL -- ”You Are Special” and “Champion” -- were ranked as the top two most effective spots, respectively, based on consumer emotional responses analyzed by ad tester ...

Super Bowl commercials can spark as much conversation as the halftime show or the game itself — and this year, what people are talking about is the substantial number of ads there were trying to sell ...

Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the AI-powered global media intelligence platform, reveals ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Anthropic's Super Bowl ads that highlighted a "no ads" promise resulted in a significant ...