Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In ...

Annie Hoffman, a media trainer specializing in women's sports, spoke with AB to break down common misconceptions in women's ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Harvard is well-known in many industries for its recruiting pipeline — but sports business and media has traditionally stood ...

Alongside his team, Cian has created created a dynamic ecosystem where sport, business, and community come together. As a ...

LS Digital’s The Rise of Women’s Sports Marketing in India notes growing patriotic narratives around women athletes, along ...

The November 26 edition of the SBJ Marketing newsletter checks in with agencies on how they're 2025 wrapped up and how ...

We reported over the weekend that two marketing representatives had nearly come to blows at the Scouting Combine in Indianapolis. Liz Mullen of SportsBusiness Journal shares more details. Per Mullen, ...

The University of Connecticut athletics department is negotiating a contract with Rally House, a Kansas-based sports retailer ...

Hood College has introduced a new minor for the upcoming 2025-26 school year to target a growing interest in sports entertainment. The minor in sports entertainment and marketing will be offered ...