An NFC West battle will kickoff Week 16 of the NFL season on "Thursday Night Football". Follow here for updates and highlights from Seahawks vs. Rams

In today’s digital world, how we consume sports has drastically changed. Gone are the days when fans were bound to their televisions for live sports broadcasts. Now, thanks to streaming platforms, fans can access their favorite sports at the touch of a ...

Cord-cutting golf fans, rejoice. A new way to watch golf (and lots of other sports) will be here soon. YouTube TV plans to roll out 10 different genre-specific channel packages early in 2026, including a sports-only package for ball watchers around the country who are tired of paying for channels they never use.

As advertisers continue adding streaming to their budgets, connected TV (CTV) has quickly become the centerpiece of the modern media strategy. With better targeting and more measurable outcomes, CTV is where every marketer wants to be. But within the ...

BBC Sports Personality of the Year 2025 LIVE! Winners and reaction as Rory McIlroy named SPOTY - Golf star the favourite for prestigious award after winning Masters and Ryder Cup

Live updates, video and analysis from Alexandra Palace as Luke Littler looks to go back-to-back at the World Darts Championship; watch every match live on Sky Sports dedicated darts channel until Janu