Ford's marketing executives borrowed from 19th Century Hispanic California history to name a new light pickup that was introduced in the 1950s. Comprised of automotive components as opposed to truck ...
Welcome to Watches You Should Know, a biweekly column highlighting little-known watches with interesting backstories and unexpected influence. This week: the Omega Ranchero. In 1957, Omega had a busy ...
The El Camino gets all the glory, but the utilitarian Ranchero embodied car comfort and pickup utility for more than two decades. The first “hybrid” in the United ...
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