Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day for users who submit the best content. Spotlight is being described as Snapchat’s answer to ...

The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

In another universe, this year in tech might have been defined by TikTok’s survival of numerous assassination attempts. Just as the (first) TikTok ban came down, Instagram swooped in with Reels; today ...

'The Best Snaps Show,' hosted by Salice Rose and Brent Rivera, will showcase posts from Spotlight and Snap Maps. By Natalie Jarvey Senior Digital Media Editor Snapchat wants to shine a light on some ...

Top performers are raking in cash as the company seeks to compete against TikTok and similar platforms. By Taylor Lorenz In late November, Cam Casey, a TikTok star with over seven million followers, ...

Snap is rolling out new ways for Snapchat creators to make money on the app — part of the company’s efforts to keep the most popular content creators on its platform in the face of ongoing competition ...

Creators have been making tens of thousands of dollars on Spotlight, Snapchat’s TikTok competitor. Snap has already decreased the payment amounts. Creators have been making tens of thousands of ...

Yesterday, Snapchat announced a new TikTok-like feature called Spotlight. This Spotlight feature will allow users to create and watch content from other members of the platform. We have a ton of ...

Late last month, Snap released Spotlight, a new part of its Snapchat app that, on first swipe, closely resembles TikTok. The update adds a new tab to the app dedicated entirely to short, entertaining ...

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