Why have games like Skylanders and Disney Infinity grown? Because one study found parents spent $131 on toys-to-life products over a six-month period. Toys-to-life is working wonders for publishers’ ...

When Skylanders introduced the “toys-to-life” genre of NFC statue-enhanced video games in 2011, it offered one of the first truly innovative ideas in gaming for a decade: the tantalizing promise of ...

Toys for Bob's Skylanders franchise isn't the only "toys to life" game in town anymore and Paul Reiche, co-founder and studio head, is well aware of the deep-pocketed competition. "We recognize that ...

Nintendo's hot to cash in on the appeal of action figurines that come to life in a game, and Marvel Comics won't be far behind. But does the fad have staying power? Ian Sherr Contributor and Former ...

The paradigm for toys-to-life games is well-established: one part kid-friendly video game, one part expensive, collectible figurines -- and a tethered NFC "portal" that ties them together. When ...

Including plans to allow kids to create real versions of their creations We also spoke with Toys for Bob cofounder, CEO and creative director Paul Reiche, who elaborated on some of the design choices ...

Skylanders Imaginators is poised to deliver the series most ambitious game to date in the same year that Disney Infinity folded. Why is this significant? Both are "toys-to-life" games, a category that ...