The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

Still refreshing decades later.

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they? By ...

Coca-Cola Nigeria has relaunched its “Share a Coke” campaign, an initiative aimed at reigniting the culture of connection, community, and shared moments among Nigerians through an innovative ...