My family and I just got back from an amazing weekend spent in the mountains of North Carolina. The night we arrived, my husband was quickly sent off to the grocery store to pick up the essentials: ...

When Hello hit shelves, they disrupted the oral care space, and the Hello Oral Care Sensitivity Relief Toothpaste is no exception, making it one of the best toothpastes for sensitive teeth. True to ...

[Asia Economy Reporter Yujin Cho] There is a unique foreign brand showing growth in the domestic toothpaste market, which has been known as the "graveyard of foreign brands." That brand is Sensodyne, ...

Developed by Grey Group Singapore, the 'Straight from the mouth' campaign features print ads that 'speak' to the consumer through a mobile-phone app (pictured) to provide education on the importance ...

The Advertising Regulatory Board (ARB) has dismissed a complaint by US multinational giant Colgate-Palmolive against health group Haleon, which it accused of running misleading adverts that its ...

Everybody wants one. The entire cast of Love Island and that three-cups-of-coffee-a-day friend of yours seem to have one. And yet, you still haven’t managed to procure one for yourself. The prize in ...

Patient confusion in the toothpaste aisle is high due to marketing; clinical guidance must focus on active ingredients over branding. The American Dental Association (ADA) Seal of Approval is a ...

When patients suffer from dentine hypersensitivity, as a dental professional you may recommend a specialist toothpaste to relieve the pain. However, many patients seek all-round oral care benefits in ...