Landing page optimization is the art and science of tuning your site pages to increase conversions. For example, if you currently convert 1 percent of your site visitors into customers and you tune ...

High-intent traffic deserves high-performing pages, and these landing page builders help marketers create them with precision ...

In my last post, I discussed the topic of Conversion Rate Reinvestment, and how this technique can give you an unfair advantage in SEM. I now want to discuss a couple of ways you can increase the ...

Last week we looked at some of the reasons for pursuing landing page optimization, and some of the factors you need to think about regarding your site design. This week we’ll turn our attention to the ...

It's deceptive, really. That lowly toll-free number at the top of your SEM landing site or page. Sure, people call it; you capture leads and on a good day even make some sales. You figure some of ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

Mobile landing pages must perform at their absolute best. Slow loading, clunky design, and poor user experience all drive down search rankings and conversions. So who’s doing it right — and what can ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...