Online shopping has exploded, with marketplaces emerging as dominant players in the product search landscape. The rise of platforms like Amazon, Etsy and, increasingly, social media marketplaces like ...

As shopping moves from a list of links to AI agents and chatbots, brands face new pressures around data, differentiation and IP.

Consider this scenario: a customer asks ChatGPT to find the perfect winter boots. The AI agent scans the web, processes thousands of pages and delivers three recommendations. Your brand sells the ...