Google says AI search is driving an ‘expansionary moment’

AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.
Hosted on MSN

A billion-dollar question hangs over the new AI search marketing industry

For marketers exploring AI search, this year’s Black Friday weekend delivered both a moment of clarity and a series of questions. The websites of 20 large retailers from Best Buy to Etsy averaged ...
Search Engine Land

A/B test your way to search marketing success

For SEO and search marketers, optimizing digital performance is a constant. Understanding user behavior is key, and A/B testing provides a data-driven path to fine-tune campaigns and achieve ...

Blue Interactive Agency Publishes In-Depth Guide on How Google Maps Marketing Drives Local Search Visibility in AI-Powered Results

Fort Lauderdale, Florida - January 21, 2026 - PRESSADVANTAGE - Blue Interactive Agency has published an in-depth ...
QSR magazine

What Generative Search Optimization Means for QSR Marketing

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...
Forbes

Updating Your Search Marketing Strategy And Approach In The AI Era

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...
Forbes

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

Larry Gurreri is the CEO and Founder of Sosemo, a digital marketing agency specializing in search marketing and paid social media marketing. AI has undeniably shaken up numerous industries, with ...
Chief Marketer

Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising

Consumers are increasingly turning to generative AI-powered search in addition to—and in some cases, in lieu of—traditional search engines. In a recent survey from Vox Media, 52% of respondents said ...
Searchenginejournal.com

Google Shares Insight On SEO For AI Overviews

Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in 2025 given the realities of ...
CMS Wire

The Google Search Console Upgrade Every Marketing Team Needs

Marketing managers face a familiar challenge: merging data from platforms. Valuable SEO performance data sits in a specific platform — say, Google Search Console — while broader analytics insights ...
Marketing

Generative Engine Optimization: A Content Marketer's Guide for Adapting to AI-Driven Search

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...