Sea lice is skin irritation due to the trapping of small jellyfish larvae underneath bathing suits in the ocean. Pressure on the larvae causes them to release inflammatory, stinging cells that ...

What are sea lice? Experts explain how to treat itchy, stinging rashes from the tiny sea creatures filling South Carolina ...

Women’s swimwear was neither comfortable nor practical back in the day, as Daisy Ridley can attest. To play trailblazing ocean swimmer Gertrude “Trudy” Ederle in Young Woman and the Sea (in ...

It's a country where women are expected to dress modestly at all times. But in a historic turn of events, Saudi Arabia's Red Sea Fashion Week welcomed swimwear-clad models to the runway last ...

Genelle Walkom, as Head of Design at Australian beach brand Seafolly shares her top tips when it comes to buying swimwear this summer.

What does it take to become an iconic resortwear or swimwear brand? Well, a lot of the time, a culture and history that revolves around sun, sand, and sea—whether based in coastal Italy or ...

Seafolly swimwear brand sold for approximately $70 million in ownership change One of Australia’s most iconic swimwear brands has undergone a significant change in ownership shrouded in mystery.

Australian swimwear brand Seafolly is the latest retailer to enter administration, citing the "crippling financial impact" of the COVID-19 pandemic.