The adorkable iA, Scion’s first sedan, is likely to appeal to a number of customers who value efficiency, affordability and equipment. And because the iA is essentially a rebadged Mazda2 there should ...

Pros: It’s not only efficient, but nimble, and comes with a relatively upscale interior with plenty of soft-touch surfaces. A solid value. Cons: It’s an econobox, so everything is small. The seats are ...

Scion has four vehicles going to SEMA, two iM hatches tuned for the Annual Scion Tuner Challenge, two iA sedans whipped up by the brand’s lifestyle partners. In the other corner, Eddie Huang, he of ...

Scion, Toyota’s youth-oriented sub-brand, has announced pricing for two key new models, the iA and iM, set to go on sale in September. The Scion iA, which is the company’s first ever sedan, has a ...

Having grown up in the Detroit area, Jeff has always been fascinated with cars. As a teen, he would help his neighbors work on their off-road trucks, and during high school, he spent his weekends ...

Scion has decided the 18-35 demographic it's desperate to attract to is in need of an aspirational sports sedan, and the 2016 Scion iA is the result. Mouth of a guppy, mechanics of a Mazda, and price ...

In 2014, Toyota sold 30 times more Camrys than it did all Scion vehicles combined, according to data compiled by GoodCarBadCar.com. The Japanese automaker’s embattled youth-oriented brand has been ...

The 2016 iA sedan is one of the best cars to ever wear the Scion badge, which is interesting because it's actually a Mazda. Antuan Goodwin Senior Writer, Electrified Cars Antuan started out in the ...

There are two vehicles being presented here, both being debuted, marketed and advertised together by Scion, not to mention parked next to each other on Scion showroom floors starting Sept. 1 ... so we ...

Since Scion's introduction in 2002, the New York International Auto Show has been important to Toyota's youth-oriented brand. In 2013, Scion introduced the "10 Series" models in New York to ...

Santa Monica, California -Really, you'd never guess that you were driving a sedan instead of some kind of hot hatchback. You dive deep into the corner here on Mulholland Highway and then lift the ...

Toyota’s youth-oriented brand hasn’t exactly achieved cool-kid status. Scion’s sales have been lackluster, but the automaker is hoping a new sedan — its first — will give the brand a boost in ...