Business Wire

What’s the Magic Word for Summer Fun and Free schleich® Toys? Just Say, PLAYcation!

Kids across North America can snag a free character to up the ante on summer fun. Five families will win every single schleich® toy released in 2023! CHARLOTTE, N.C.--(BUSINESS WIRE)--schleich® makes ...
Charlotte Observer

NC toymaker taps 8-year-old with ‘storytelling superpowers’ to help holiday campaign

After months of searching and more than 150 applications, a Charlotte-based toy company has found it’s new ambassador to boost its brand this holiday season. He’s an 8-year-old boy from Queens, N.Y.
Toronto Sun

Toronto Zoo roars with tales of animal adventures and new toys

The Toronto Zoo was roaring with excitement on Saturday. As part of the zoo’s World Lion Day activities, toy manufacturer Schleich let kids take centre stage with the Let Your Imagination Run Wild ...
Financial Post

Global Toy Company schleich® Expands ‘Share Your Stories’ Initiative While Preparing to Open 100th Flagship Retail Location in North America

Throughout the Share Your Stories campaign, schleich® is giving away hundreds of toys to spark magical storytelling from kids coast to coast. Kids who share their stories with schleich® will also be ...
Business Wire

What’s the Magic Word for Summer Fun and Free schleich ® Toys? Just Say, PLAYcation!

CHARLOTTE, N.C.--(BUSINESS WIRE)--schleich® makes the iconic animal characters and playsets that let kids’ imaginations run wild. And this summer, the brand is asking children around the world to help ...