What's the difference between a strong sales message and a weak one? Surprisingly, it's not the presence features, functions or benefits. Lousy sales messages often include all of those. What makes a ...

I’ve posted multiple times about sales messages, sales emails, email marketing and similar topics. This post turns the information in those posts (along with some explanatory video content) into a ...

Your ability to sell is greatly dependent upon your ability to communicate sales messages. Unfortunately, many sales professionals, and almost all marketing professionals, don't understand how to ...

There is simply no sales tool that's more important than your sales messages--the one- or two-sentence explanation of why prospective customers should consider buying from you. Unfortunately, many ...

No amount of process, people, or product will help if the messaging is not working Good messaging is like good art; it is hard to define but you know it when you see it. And like art, it can be hit or ...

Your article was successfully shared with the contacts you provided. If you really want to capture your prospects’ attention, you need a sales message that piques their curiosity and gets them to sit ...

After writing the previous detailed post about Jill Konrath's sales ideas, I happened upon this post on her blog: Bad Sales Messages 1-Stop-Shopping And Other Worthless Tripe. Stuff like this: "We ...