Rolex’s newest release doesn’t tell the time, sit neatly on the wrist, or do anything else a good watch is supposed to. That’s because it’s not actually a timepiece. “As a historian with a lifelong ...

The “Bao Dai.” The Oyster Perpetual that scaled Everest. All of these pieces carry significant historical importance—not only for Rolex, but for the broader watch world. But long before these pieces ...

Available in English and French, the new 224-page publication was written by historian and watch expert Nicholas Foulkes, and chronicles the history of the Datejust. Foulkes highlights its ...

In the pantheon of luxury goods, Rolex has a unique spot: The word conjures up not a logo or a covetable item, but rather the very idea of a beautifully made and enduring timepiece. It is nearly ...

Rolex is back with another authorized history book—and this time, the spotlight is on the Oyster Perpetual Datejust. That history includes 80 years’ worth of stunning new and original photography—plus ...

As rare as the “Bao Dai” is, however—it’s the only one in its particular configuration with five diamond indices and an ...

Rolex will release a new book that takes a retrospective look at the origins of the brand and how it evolved into the status symbol it is today. When it comes to luxury timepieces, no brand has been ...

Rolex collectors, start counting out your pennies. An exceptionally rare and unique Rolex watch will go up for auction with Phillips in May. Known as the "Bao Dai" watch, this piece was sold to the ...